My problem is that they "believe" in these issues because of the genetic and social constraints rather than in spite of them.
I may say that I am willing to step in if I see someone being mugged, even though I may put myself in danger and do not expect to see a reward, why would I do it? The reason here may be social, I am taught by society that mugging someone is unacceptable and I am taught by popular culture that it is noble to stand up for the victim.
Actually, if the person is humiliated, social constraints would tell them to give in, not to resist. Yeah, you'd stop a person from mugging because of society, but what if society was against you? What if no-one accepts your POV and social constraints tell you to believe in something else? A person will not necessarily follow what society tells them to do rather they would think for themselves and stand up for their beliefs rather than relenting. So scratch social constraints.
And genetics? Okay, how would genetics work? Okay, a guy might be "genetically programmed' to want to have sex with a girl. But what if something goes wrong with his plumbing? He might find it painful, and will stop trying to have sex to avoid this, despite what genetics tells him to do. The need to avoid pain overceeds any other "program," except survival. If you're in trouble, it's a lot harder to keep a hold of beliefs.
Your family are not the only social factors in making these choices. We are all continually barraged by advertising and we have peer interaction. Colours are quite strongly influenced by fashion. I would also ask why do you like the music you listen to? What about the films you watch? The TV shows? In all of these choices how much has mass advertising and current trends influenced these choices.
Food is an interesting one. My wife is currently pregnant and has changed many of the foods she likes and dislikes. This is purely due to biology.
Biology, yes. But when it comes to the nerves, telling you which foods you want to eat, what's stopping them from attaching to another nerve? Are they programmed so that they aren't supposed to connect with a certain one? If so, why would it do so later, and then have my taste change again? Yes, biology in the case of pregancy would change someone's tastes, but I don't know if it really tells a woman exactly what to eat instead. It's probably hormonal. We only have so many chromosones however and genetics isn't variant enough to have so many sets of DNA that would control ones thoughts.
'Belief is never giving up.'- Random footy adverisement.
Sometimes even a wise man is wrong. Sometimes even a fool is right.